Lodge Real Estate

UX research
The challenge
Lodge wanted a website solution that would increase regular traffic to their website, with users returning for an added advantage. Our team looked to many options to meet this need, including personalisation of information for logged-in users.
My contributions
I designed the research approach to test the user appetite for personalisation in this market. I then reviewed the results and pulled insights from that review.
Research approach
We surveyed 63 people to learn how website visitors feel about privacy when sharing their personal information.
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Findings
92% of Lodge website users who responded are comfortable or neutral about providing personal information in a secure manner, online with the most popular incentive here being quick access to the content they are most interested in.
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Recommendations
  • Lodge users do have an appetite for personalised experiences so we recommended that users be presented with a custom experience upon login and clear calls to action which lend to that custom experience and quickly navigate users through a login to experience this benefit.
  • The Lodge website should be transparent and explicit with the personal information used.
  • Users should be able to remove their data at any time.
  • Users should have full control to opt in and out of communications from Lodge and any representatives from Lodge.
  • Users should continue to be able to browse and use the Lodge website as anonymous users with a generic experience without having to log in or provide personal information.
  • We also recommended an AI based solution to find smart search results for users who are buying a home.